Fashion is no longer just fabric and stitching; it is moving into pixels and code. Digital clothing—fashion pieces that exist only digitally—is a growing area. Nowadays, brands are already producing and selling digital pieces for online avatars or so...
When it comes to “sustainable fashion,” there are many definitions, each looking at the environmental impact of the fashion industry from a different perspective. The main goal of all these approaches and different ways to measure is to reduce the impact of apparel production and waste on the environment.
The apparel industry is undergoing a technological transformation, with Augmented Reality (AR) and Virtual Reality (VR) at the forefront. These groundbreaking technologies are reshaping how customers interact with brands while setting new standards for efficiency and innovation. AR blends convenience and engagement by enabling virtual try-ons, personalised shopping experiences, and real-time product visualisation.
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